Data shows that if you maximise opportunity to capture a lead in every position on your site you can boost conversion rate to upto 10x the rate of a normal lead capture form.
There are at least 6 primary positions that you can use on your website to create every opportunity to collect a lead.
Specifically these are:
1) Header bar
2) In content or below content or post.
4) Bottom right scroll up
5) Homepage Popup
6) Exit Intent (as someone plans to leave the page)
But here is the rub... I could not find any technology that would do this for me easily AND show me which content was getting the best results.