more questions:
Is this a downloadable software tool?
No - its a web based tool - which means you can use it from your web browser from any location or desktop around the world.
How many posts can I import?
Unlimited, as many as you want.
Are there any upsells?
There is an upgrade to a PRO version that offers 3d Cover generator, unlimited auto-imports, and Export to Kindle (mobi) and epub. There is also an upgrade to an PREMIUM license if you want to import and transcribe videos and audio files.